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As Paul Crisp, Cubeia’s head of marketing, points out: “If the objective is 10% more traffic, for example, how do we measure it?
“We need to establish a baseline, implement the change, measure it and see whether it goes up by 10%. If it only goes up by 1%, maybe we need another iteration because we haven’t fulfilled the objective.”
The next development is increasingly being driven by Cubeia’s customers. Now the company is asking what customers will want to do with AI, Grenstad explains.
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Resorts World has announced that the replacement for Mulberry Street Pizza, which closed Sept. 14, will be another New York-inspired slice shop. However, unlike Mulberry Street—an established Los Angeles brand—Amici New York Pizzeria is an entirely original concept created by the resort.
Instead of collecting rent from a successful tenant, Resorts World aspires to collect profits directly from pizza-hungry patrons. But since Mulberry Street was consistently among the busiest dining spots at the property, it raises an obvious question: Was its popularity driven by brand recognition, or simply by resort guests, late-night Zouk Nightclub revelers, and foot traffic seeking a quick slice?
To stack the odds in its favor, Resorts World is tapping major culinary talent: Executive Chef Ricky McCormick. McCormick, who currently leads the kitchen at Stubborn Seed on-property, previously held leadership roles at Michelin-starred Restaurant Guy Savoy in Las Vegas and multiple Gordon Ramsay venues.
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The operator yesterday reported that Rrvenue from SunBet surged 35.5% year-on-year to R1.18 billion ($73.6 million) across H1, outpacing the 19% overall growth of South Africa’s online market during the period.
Online growth drove Sun International’s group income up 7.4% to R6.58 billion during H1 when excluding the Table Bay Hotel (TBH), which the company is running under a management agreement with IHG.
At the company’s Capital Markets Day in March, Sun International outlined plans to double SunBet’s share of the South African online market from its 4.5%.
