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Genting Singapore believes the key for Japan is not to replicate another market entirely, but to create a framework suited to its own circumstances. “Every integrated resort market is different,” the spokesperson says, adding that policymakers need to “maximise the economic benefits of IRs while minimising their potential social costs.”
Macau generated MOP293.3 billion ($36.3 billion) in gross gaming revenue in 2019, equivalent to 65.8% of its GDP. In 2025, GGR stood at approximately $30.9 billion, still accounting for around 59% of GDP.
Yet Macau’s IR proposition extends well beyond the casino floor. Luxury accommodation, restaurants, shopping, concerts, conventions, art and other forms of entertainment have become part of a wider, equally indulgent experience surrounding gaming.
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Each year, the start of the NFL season gives bonus hunters an opportunity to take advantage of generous offers from leading operators as the companies engage in a customer acquisition bonanza.
Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.
While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
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The proposed “integrity and quality” framework aims to establish minimum conditions that operators must meet to maintain or obtain a licence, signalling a strengthening of oversight in the sector. The details of the scoring criteria and an official implementation date remain unpublished.
The timing of regulatory tightening coincides with a vigorous government campaign against scams and illicit financial activities linked to casinos.
According to Khmer Times, the Cambodian government has announced a landmark decision to suspend all online gambling activities at its casinos starting October 2026.
