Serial

About Serial

Retail betting diverged significantly from the wider market, with non-remote betting GGY falling 3.3% to £2.4 billion ($3.2 billion). The number of betting shops dropped for a 12th consecutive reporting period to 5,617 premises—a 3.6% annual decline (down 208 shops from March 2025).

Other retail sectors performed better. Bingo GGY increased 8.2% to £703.8 million ($941.8 million), while arcade GGY rose 10.7% to £800.1 million ($1.07 billion).

While the new figures underline the sheer scale of Britain’s regulated market, leading operator Entain is pressing the government for tougher action against black-market platforms.

About Serial

The release carries the studio’s familiar configuration approach. Duck Hunters 2 launches with a 96.00% RTP configuration as its highest available setting, alongside alternative versions with RTP levels of 94.05% and 92.01%. The game carries an extreme volatility rating and allows bets ranging from €0.20 to €100 per spin.

The reason Duck Hunters 2 is worth flagging as news is what its format says about where the wider market has landed. Position-multiplier math, in which individual grid cells accumulate multipliers across cascading wins, has become one of the most widely adopted mechanical families in modern slot design.

Nolimit City’s version keeps that model recognizable. As in the original game, winning symbols disappear from the grid and trigger cascading reactions. The distinguishing choice is the ceiling the studio has set for those cells.

How to play Serial

The two related businesses are associated with entrepreneur Nic Brereton and had only recently started operating under their own licences. BresBet was licensed in February 2025, while Bet St George received its licence in December and launched in March this year.

At launch six months ago, Brereton told iGB that Bet St George would use the experience he gained applying advanced data models in the medical sector to improve the customer experience in betting.

“Sometimes what data tells you is uncomfortable because it’s challenging the norm,” he said at the time. “For me [it’s about] where we can make some marginal differences by using player data and challenging the perspectives of what the industry thinks should and does happen.”