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And many are filthy—much too explicit to detail here. Children are barred from the showroom for good reason.

The first audience eruption during our visit came from a pair of Paris Hilton night-vision goggles. When he looked through them, everything turned grainy green as he struck the stiff, awkward posture recognizable from her leaked sex tape. No explanation. No setup. Just the goggles and the pose. The joke was perfectly timed to the cultural moment—the exact kind of gag Letterman would have killed for.

He also showcased a “Tom Cruise Scientology Starter Kit,” featuring a tiny spring-loaded couch so he could reenact the famous Oprah moment.

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Speaking at the launch event, MGA CEO Charles Mizzi emphasized that the framework is meant to foster progress rather than stifle it.

“Our role as a regulator is not to stand in the way of innovation, but to help create the certainty and confidence needed for innovation to flourish responsibly,” Mizzi said.

The charter does not create new regulatory obligations and was designed to complement legislation including the EU AI Act and GDPR.

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Merkur represents the gaming and leisure division of the Gauselmann Group, a historic German family-owned enterprise specialising in gaming machines, software and casino operations across Europe. 

Earlier this year Merkur Group agreed to acquire the slots provider White Hat Studios. Merkur said the acquisition, which is subject to regulatory approvals, would “further accelerate” its US expansion, complementing its 2025 purchase of the Nevada-licensed supplier Gaming Arts.  

Framing the acquisition as the latest step in the company’s online expansion, Merkur supervisory board Chairman Michael Gauselmann stated: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”