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“Therefore, we have been having this debate,” he added. “I have been to Congress, the Supreme Federal Court, and the Attorney General’s office to talk about the impact of betting on the lives of Brazilians.
“We have made progress, such as increasing the direct tax to 15% and including the activity in the Selective Tax. Those benefiting from social programmes and those who joined the Desenrola programme were also prohibited from betting.”
He also pointed to the self-exclusion mechanism adopted by the government.
What is Coffee Wild?
Their targets included Nellie’s Tavern in Decatur, where an ATM was stolen July 17, and Debbie’s Gaming, also in Decatur, where thieves failed to pry an ATM from the floor July 30.
Investigators said cellphone tracking ultimately led them to the suspects.
Early Monday, Sept. 14, police tracked phones linked to the men to BB’s B.F.E. Bar & Grill in Latham, roughly 25 miles northwest of Decatur.
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A 1% selective consumption tax (ISC) on the value of every online bet has been in force since 1 July 2025, after the original policy was scrapped from proposed regulations in July 2021.
Atucha warns that regulations are often perceived as operator-friendly at the start before governments begin looking to squeeze licensed sectors, likening the process to “boiling a frog”. He has observed similar scenarios in other LatAm markets, with tax increases occurring in Brazil, Colombia and Mexico in the last couple of years.
Rossi believes the ISC in Peru is an example of a government implementing new taxes without truly understanding how the industry works, and the potential impacts on channelisation to licensed offerings.
