Whot! Ludo Party

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The UK has historically maintained a high channelisation rate due to it being particuarly mature with a huge competitive offering. According to the report, up to 1,491 licensed sites provides sufficient choice for engaged players.

The report utilised various methods to estimate the size and scale of Europe’s black market, including web traffic, digital marketing, macros data and regulations in place across the 28 markets surveyed.

Helios, a specialist consultant in gambling web traffic, analysed the number of black market websites actively marketing across the 28 markets included in the report, between March and May.

About Whot! Ludo Party

In 2009, despite having relinquished any active role in the online gambling industry years earlier, I launched CalvinAyre.com due to my dissatisfaction with the news sites that then dominated discussion of the gaming sector. I found their coverage too deferential to the established giants of the day and too oblivious of the changes I saw looming on the horizon.

I didn’t invent online gambling, but I saw its potential early enough to help shape the industry in ways that allowed it to emerge from the shadows into the mainstream.

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About Whot! Ludo Party

That relationship ended in April, just six months after it started. Yahoo Finance confirmed the end of that agreement to Bloomberg but noted that Polymarket remains an advertising partner.

“The new hub will display probability data from Polymarket for key economic, government, & market outcomes,” said Polymarket in a post on X last November. “Each probability view will be paired with related news, quotes, & analysis from Yahoo Finance + its partners. By combining trusted data with in-depth analysis, the hub will empower investors to make smarter, more strategic prediction market investments.”

Yahoo—which is 90% owned by private equity giant Apollo Global Management, the firm that acquired operating control of The Venetian in Las Vegas—did not elaborate on why the Polymarket integration ended.