Smokeem

What is Smokeem?

From the ash, three phoenix rise, and each one guards a different force. Their tears hold old magic, and when those tears are gathered the heat returns to the embers below. The more phoenix wake, the more there is to play for. When all three rise together, their combined force reshapes what happens next. A 5-reel, 4-row video slot built around three phoenix-driven Hold and Spin features. Collect coloured Tear Scatters to wake each phoenix, stack their modifiers, and climb the GO Guaranteed ladder.

About Smokeem

Entain highlighted that 11 of 20 Premier League clubs currently hold sponsorship or advertising arrangements with gambling operators lacking a Gambling Commission license—up from government estimates of eight clubs during the 2025/26 season.

“The government made clear in February that it would bring in a ban and it should do so immediately,” said Entain CEO Stella David, noting that clubs entering new agreements had already been warned. “Inconvenience is not an excuse for inaction.”

Entain cited third-party analysis forecasting that bets placed by UK consumers with unlicensed operators could skyrocket from £17 billion ($22.8 billion) in 2025 to more than £33 billion ($44.2 billion) by 2028 if left unchecked.

What is Smokeem?

Sportsbook operators have an inherent advantage over prediction markets in that the former can offer significantly larger sign-up and retention bonuses and gaming companies are leaning into those expenditures this football season.

Promotional spending is nice and has proven to be an effective customer acquisition tool, but both sportsbooks and prediction markets would do well to emphasize bespoke experiences for clients because they’re looking for customization.

“Twelve percent of respondents have switched platforms because another offered personalization aligned with their interests, while 9% said recommendations based on their interests would make them more likely to try a prediction market,” concludes Fullstory.